JCPENNEY, WARNER BROS. CONSUMER PRODUCTS AND OLYMPIC GOLD MEDALIST AND WORLD CHAMPION NASTIA LIUKIN KICK-OFF FIVE-MARKET TOUR TO SUPPORT LAUNCH OF SUPERGIRL BY NASTIA
New York City Played Host to Liukin for first JCPenney Tour Stop to Celebrate Girl Empowerment, Individuality and the Supergirl in All Young Girls
BURBANK, Calif., — July 26, 2010 /PRNewswire/ — Warner Bros. Consumer Products (WBCP), on behalf of DC Comics, JCPenney and five-time Olympic Medalist and World Champion Nastia Liukin, joined forces in New York City this past Saturday to debut an all new collection of clothing for girls called Supergirl by Nastia. The event is part of a five-market tour, visiting JCPenney stores around the country. As part of the tour, Nastia is providing young girls motivational advice on achieving their goals, feeling confident and being smart, strong and empowered—being a Supergirl. Liukin also introduced the new fun, affordable lifestyle collection, which is available exclusively at JCPenney stores nationwide.
Liukin was on hand to host the action-packed, kick-off event at New York’s Greeley Square Park in front of JCPenney, which featured live gymnastic exhibitions, dance performances, fashion presentations and even onsite stretching and tumbling classes for young girls. Nastia also hosted a meet and greet for attendees and prizes were awarded to lucky winners throughout the event.
“The New York kick-off event was such an incredible way to introduce Supergirl by Nastia to young girls and help communicate a message of empowerment,” said Liukin. “It was so much fun to interact with all of the girls and I am thrilled to be able to continue hosting the remaining events all across the country!”
Following Saturday’s debut in New York City, the tour is set to make additional stops in Dallas, Texas; Chicago, Illinois; Los Angeles, California; and Orlando, Florida. Joining in all markets will be kids from JCPenney’s Afterschool Fund and other local community groups who will enjoy an empowering message from Nastia, as well as the opportunity for prizes, including a shopping spree for back-to-school clothes, courtesy of JCPenney.
The Supergirl by Nastia collection features trend-right, affordable apparel that encourages a message of empowerment, creativity, strength, intelligence and independence—the symbolic attributes and S-Shield of Supergirl, the iconic DC Comics super heroine. The collection, created for today’s 4-12-year-old girls, is now available exclusively at JCPenney, just in time for the back-to-school season.
The line retails from $20 - $38, making it affordable and exciting for girls to style themselves like a Supergirl. The collection includes active fleece, dresses and tunics, knit pants, signature Supergirl tees, dancewear, fashion leggings, shrug tops and more.
Nastia will conduct personal appearances to promote Supergirl by Nastia at the following JCPenney locations:
- July 31: Frisco, TX — Stonebriar Mall
- August 7: Schaumburg, IL — Woodfield Mall
- August 21: Glendale, CA — Glendale Galleria
- August 28: Orlando, FL — The Florida Mall
For the past four years, Warner Bros. has been supporting female athletes with the Supergirl Jam, the only large-scale, all-girls action sports competition and lifestyle/music festival. The Supergirl S-Shield is the universally recognized symbol of strength and leadership under which today’s sports girls unite. These “actionistas” embody the intelligence, independence, strength and creativity of the Supergirl brand.
Nastia will make a special appearance at this year’s Supergirl Jam set to take place on August 22 in Venice Beach, CA.