Last week, Olympic Champion and GK Elite Endorsee Shawn Johnson was named Forbes Magazine Most Liked Sports Figure! Forbes saying it in print just says what we have known all along. Shawn is a Champion in Every sense of the word. And we are proud of her. Congratulations Shawn!
From
Forbes Magazine
Americans take to sports heroes who seem trustworthy and sincere. Olympic favorite Shawn Johnson leads the pack.
Since the Olympic Games in Beijing, gold medal gymnast Shawn Johnson has played it just right. She’s been out there on the CMT Music Awards and Dancing With the Stars. She’s scored a few endorsements, including McDonald’s and Secret deodorant. But she hasn’t overdone it, hasn’t risked a crass reputation by chasing down every last endorsement nickel or showing up on every talk show.
And that’s the reason–in addition to talent of course–that Johnson is America’s most-liked sports figure, according to the latest surveys conducted by E-Poll Market Research, an Encino, Calif.-based research firm that tracks celebrity likability ratings.
“She didn’t overexpose herself after the Olympics,” says E-Poll Chief Executive Gerry Philpott of Johnson, who’s seen by the bulk of the public as “charming” and “warm,” according to the surveys.
There’s also the advantage of showing versatility: Johnson didn’t just sign up for Dancing With the Stars, she won. “You don’t do that with just athletic ability, you need a style that wins over hearts and minds,” says Philpott.
E-Poll scientifically surveyed a representative sample of 1,100 people age 13 and over. Candidates were limited to active athletes, coaches or commentators with a minimum 10% awareness rating.
The most common adjective fans use to describe their favorites: trustworthy. All exude a consistency and familiarity that leads fans to believe they’d be perfect barroom buddies or spouses, Philpott points out.
“It means they’re seen as dependable, people think ‘I can count on them,’ ” Philpott says. The key, apparently, is not biting off too much all at once. It worked for Johnson
Shawn Johnson
Gymnastics
Percentage Like: 75%
People see her as: Cute, charming, warm
What's not to like? A teen gymnast who took Olympic gold (plus three silvers) in Beijing a year ago, Johnson has continued to wow the public this year with an ESPY award from ESPN for best female U.S. Olympian while scoring endorsement deals with McDonald's and Secret deodorant, among others. Her myriad TV appearances in 2009 included award presentations at the CMT Music Award and Teen Choice Award, plus a first-place finish on ABC's Dancing With the Stars.
Shawn Johnson has been a GK Endorsee since 2007. For the past year, Shawn has helped develop and market her own line of Leotards - called the Peace, Love Shawn Johnson Leotards collection. These cool gymnastics leotards feature Shawn's Signature with Peace and Love signs. See them Today online!
Name: Katelynn Smith
International Gymnast Magazine sat down with GK endorsee and Olympic Silver and Gold Medalist Shawn Johnson to ask about her future plans.
GK's 2009 Holiday Leotards and Streetwear
o the Gym or around town.
Olympic Gymnastics Champion Shawn Johnson is all over the place these days. You can see her on the Cover of Inside Cheerleading magazine. The issue features an interview with Shawn: 
She Couldn't Have Done it without the Help of the Gymnastics Community!
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