Elite Sportswear was recruited to manufacture adidas gymnastics apparel for the USA Gymnastics Team for the 2004 Olympic Games in Athens. USA gymnasts earned the All Around Medals for both the women and the men and both teams won silver medals! GK also outfitted Australia, Uzbekistan, and Belarus Trampoline. 
1992 was a big year for GK Elite, which at the time was a small company trying to make its mark in the gymnastics world. At the Barcelona Olympic Games the little GK logo became familiar to gymnastics fans all over the world when it was worn by the U.S. Team. Gymnasts including Shannon Miller, Kim Zmeskal, Kerri Strug, Dominique Dawes, John Roethlisberger, and Chris Waller competed in GK gymnastics apparel.
finest gymnastics apparel on the planet and provide the very best service. 
Valeri Liukin began gymnastics at the age of seven and made his name famous in the 1988 Summer Olympics in Seoul, South Korea, when he won two gold medals and two silver medals for the Soviet Union. After moving his family to the United States, Valeri now co-owns three World Olympic Gymnastic Academy (WOGA) facilities and lives in Parker, Texas. Valeri Liukin trusts none other than GK Elite to outfit his high caliber gymnasts who compete in his WOGA facilities. He says, "GK has been the choice of all our champions." The most trusted brand on the market is GK Elite. We are known as the world’s number one supplier of gymnastics leotards. We are recognized worldwide for our wide selection of products and designs, custom design leotards, and excellent customer service. 
Gymnastics is a one-of-a kind sport that requires grace and seemingly effortless movements. Our leotards make any gymnast feel like a champion, be it during warm up sessions or an actual competition. There is nothing like a beautiful, perfectly fitting leotard to boost a gymnast’s confidence.
Because of the unmatched quality of our products, GK Elite is proud to have been selected by adidas to outfit the athletes of the US National Team for almost a decade. Also, we are the only manufacturer of the adidas gymnastics apparel throughout the world.
Aside from gymnastics apparel, we also provide outfits for other sports and hobbies like dance and cheerleading. Each outfit is not only made to fit the wearer perfectly; it is also designed to be durable and made only with the highest quality materials.
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GYMBIZ INSIDER: GK-ELITE BEGINS A NEW CHAPTER
by Susan Williams, Inside Gymnastics
IN FEBRUARY, ONE OF THE FACES MOST FAMILIAR TO GYMNASTICS INSIDERS, GK-ELITE CEO SALLIE WEAVER, HUNG UP HER LEOTARDS (AND TAPE MEASURE) FOR THE LAST TIME, RETIRING AFTER 29 YEARS AT THE HELM OF THE WORLDWIDE ORGANIZATION (SHE REMAINS ON THE BOARD OF DIRECTORS). Weaver, a former fitness club owner, took over the company formerly known as GymKin, and in her tenure did everything from global marketing to personal fittings with the sport’s biggest stars.
Carter Cheskey, along with business partner Dan Casciano, now take care of the business of running GK. Cheskey, whose official title is Executive Vice President, and Casciano, GK’s CEO, are in charge of corporate strategy, expansion and innovation. Kelly McKeown, who worked closely with Weaver over the past five years, is GK’s new Executive Vice President of Corporate Relations and Vice President of Design, positions created especially for her. “She’s our primary face when it comes to key relationships, key clients,” says Cheskey. “She’s the one working with the U.S. National Team.”
Inside got the lowdown on GK’s future from Cheskey (pictured far right in the group photo), who had just returned from the World Championships, where GK-Elite outfitted teams from Russia, Poland, the Netherlands, Belgium, Finland, Sweden, Denmark, Slovenia, Israel, the Czech Republic, Greece and Mexico, as well as athletes from eight other Latin American countries.
What can we expect from GK in the future?
We want to continue on the path that Sallie had the company on, continue our global expansion. In early 2009 we signed a global licensing agreement with Adidas. We’ve worked with Adidas before on the U.S. level, but now every Adidas leotard in the world is produced here, and marketed by us… Our own GK brand is growing significantly overseas as well. We are now up to 24 international distributors and we add about one or two a year. Right now we primarily serve Europe and Australia, but we are also seeing growth in Asia — Japan and China — and throughout South America.
When we took the company over we were in track and field, we were in skating, and we pulled back from those markets to really focus on gymnastics. One thing we have launched in the last two years is a line for cheerleading, All-Star cheer specifically, which is very complimentary to our gymnastics line. We’ve been able to do a lot of innovating there in terms of stretch fabrics, taking what we knew from gymnastics and applying it to All-Star cheer, really revolutionizing that design. When we looked at our customer base, a good portion of gym customers also offer, or are considering, All-Star cheer in their gym, so it was a very natural fit, with so many former gymnasts doing cheer, and vice versa.
One of the other things we’ve done is really stepped up our product with increased R&D efforts. We are continually looking for new and better fabrics and better construction techniques. We did a major overhaul last year of styles … that have been really well received.
Where does the design inspiration come from? Is it fashion-focused or more dictated by your customers, the gymnasts?
We get our design inspiration from the fashion world in general, and from the sports apparel world outside gymnastics… In terms of designing leotards for the [U.S.] National Team, I know Martha (Karolyi) and Kathy (Kelley) have been very astute at making the U.S. team look good, but I know the gymnasts also have influence.
How do the leotards you create for the U.S. National Team fit into the rest of the line?
We sell over a million garments a year, in hundreds of styles. I think our National Team apparel gives our company exposure. There is definitely a factor where [other] gymnasts want to wear what the top athletes are wearing… And in the case of Nastia (Liukin) and Shawn (Johnson) they each have their own signature lines, that they create themselves, exclusively for GK. Also, [British World Champion] Beth Tweddle has her own dedicated line, exclusively for our European market. And Jon Horton endorses our male line. Our tag line is, ‘Choice of Champions,’ and I think that shows in who wants to endorse our line.
What makes your product so ubiquitous?
What the company was built on, and what is really our secret recipe, is our fit. We actually have a propriety fit formula that none of our competitors have. In gymnastics, you can’t afford to have a wardrobe malfunction…In a given competitive season we outfit thousands of gymnasts, and we’ve got hundreds of styles, because no one wants to look like every other girl in the gym. Then, I think, our dedication to the customer stands out. Obviously, we’re not perfect, no matter how hard we try, but when we make mistakes we do whatever is in our power to make it right.
Having been with the company since 2007, but not coming from a gymnastics background yourself, what have you found most exciting about the sport? What’s your best moment so far?
It’s a niche market and it’s a pretty small industry, so you get to know the people, and that’s probably the best part of it. But I’d have to say that watching Nastia win the all-around gold, watching Shawn win the gold on beam, at the Olympic Games in Beijing, was the most exciting moment. I was so nervous for them, wanting them to win, that I couldn’t watch. It was so intense; I can’t even imagine what it’s like for their coaches and parents. Watching all our athletes — Jon, too, getting the silver on high bar — in Beijing, was without a doubt the best moment so far.
FREE WITH YOUR LEOTARDS
For most stock leotards carried by GK, a matching or coordinating Hair Scrunchie is included. 
But for girls who want to accessorize and mix it up, GK has all the air scrunchies you need.
We’ve got scrunchies in all colors and styles that would match any elite leotard. Made in plain nylon/spandex and all of the many stock fabrics in the GK line, these scrunchies are the ultimate in “hair management”. They range in price from $2.95 to $5.95 and you can be sure that there’ll be scrunchies that will make you go “that’s the one for me!”
Here are the scrunchies we have for you…take your pick:
Are you interested in ordering some scrunchies from us? CLICK HERE TO SHOP NOW! or phone us at 1-800-345-4087.
Do you have some of our scrunchies? Tell us how they compliment your outfit by submitting your leotard story by including a photo of yourself.
Do you have any questions or comments regarding our girls gymnastics wear we have? Ask away using the comment box below or please feel free to check us out on Facebook.
You want your team to look like champions at every event. GK's focus on gymnastics apparel goes beyond just the best gymnastics leotards available. We put that same time effort into our Warm ups. And you will love what you see for 2010!
Better Fit - Special Order Elite Fitted Warm Ups
When you’re outfitting your elite
team, only the very best will do. And if you want the athletic look of a fitted warm-up, you’re in the right place.
The new and improved GK Elite Fitted Warm-ups give you an improved collar and longer torso. Plus all the choices you need to complement your championship team look – jewels, embroidery, sequined embroidery, and new this year, applique embroidery.
Infinite Possibilities - Any Style. Any Fabric. Any Combination
With Infinite Possibilities, it's Your Team, Your Look, Your Way. You choose the fabrics, colors 
and embellishments for a look that's uniquely yours. And being with GK, you know your Warm ups and Competitive Leotards will match.
Gk's New Elite Fitted Warm Ups are available this summer in the 2010-11 Competitive Gymnastics Catalog. Be watching for updates.
Leotards make great gifts for all occasions. We have put together a fun group of Gymnastics Leotards for Easter from our Spring and Value Tank Leotards Collections. These cool girls gymnastics leotards make great tumbling clothes for the gym. See the matching Doll Leotard as well. 
Elite Sportswear's new Rep in the Czech Republic, Gymnastics Fashion CZ has put our name - and out gymnastics leotards - on the cover of the biggest magazine for gymnastics in the Czech Republic. Or should we say, his efforts have landed us there on the body of one of the athletes we outfitted in new adidas gymnastics apparel. On the picture you can see our gymnast Jana Komrskova, gold medalist of Grand Prix last year on vault in Stuttgart and Osijek.
The adidas competitive leotard she is wearing is the AW508 Special Order Leotard in Black and Citrus Mystique. As you see, the magazine was so taken with the leotard, they changed their cover to match. Thanks Sokol!
Are you Irish? GK has a GREAT SELECTION of Green Leotards to show your St Patrick's Day Spirit. Does your gym celebrate the holiday? Have some fun and don't get pinched when you wear a sprightly green leotard from GK.
Want to get your special gymnast something they will LOVE this Christmas? Why not a GK Gift Certificate? These come in numerous dollar amounts $10, $25, $50, $100 
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