Customer Update Regarding adidas Merchandise

After months of negotiations, Elite Sportswear and adidas were unable to come to a mutually agreeable renewal of our global licensing agreement.  While the former partnership was successful and positive, the two companies could not agree on mutual goals for the future of their relationship.

What does that mean for Elite Sportswear’s customers?

Effective immediately, Elite Sportswear is unable to process any new orders for adidas stock or special order merchandise and after December 31, 2012, will be unable to accept any re-orders or fill-ins.

We sincerely apologize for the late notice, however, due to extended contract negotiations with adidas and contractual confidentiality agreements, we were not able to give more advance notice.

In an attempt to minimize any negative impact on our customers, we made a conscious decision not to introduce any new adidas styles in our 2012-13 In Stock and Competitive catalogs, and instructed our sales reps to encourage their customers to re-order early.  We realize we may not have reached all of you.

Although it is unfortunate that a renewal was not successful, we are more excited about the future than ever.  More people are choosing GK than ever before.  We feel that we have the most well-rounded and stylish leotard collections in the company’s history.  We are proud to have Olympic champions Gabrielle Douglas and Alexandra Raisman as our newest endorsed athletes, and our customer service rankings have been outstanding.

What should I do if I still have questions about my adidas gymnastics order?

If you have any additional questions, please do not hesitate to call customer service at 800-345-4087.

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