GK Gymnastic Leotards Go International at the 1996 Olympic Games in Atlanta
Did you ever wonder how GK became the choice of champions all over the world? This month we will feature a series of articles tracking the evolution of GK gymnastics apparel and the company’s involvement in the world of gymnastics.
At the 1996 Olympic Games in Atlanta, Georgia, the GK logo was worn by none other than Lilia Podkopayeva of Ukraine, the Women’s All Around Gold Medalist, along with the rest of the Ukrainian gymnasts. Also wearing GK were the gymnasts of Morocco, Uzbekistan, and Latvia. Although the gold medal U.S. women’s team did not wear GK for the Olympic Games, all but one showed up in GK leotards for their People Magazine’s "Most Amazing People in 1996" photo shoot after they were asked to wear their favorite leotards!
In 1997, GK Elite Sportswear’s emergence into the gymnastics world prompted them to relocate from their tiny 25,000 square foot facility to a much larger 92,800 square foot facility on 13th Street in Reading, Pennsylvania.
GK’s international relations continued to improve in 1999 when the company clinched a contract with the German National Gymnastic Federation to become the official sponsor of the German National Team. This same year, Wolfgang Bohner of Germany became GK Elite’s first international distributor. Today, GK has 28 international distributors covering 52 countries!
Check out all of the new gymnastics apparel GK Elite has to offer by visiting www.gkelite.com!